Top 10 Social Media Management Tools for Agencies

Managing social media for one brand? Fun. Managing ten brands across multiple platforms while keeping clients happy? That’s where things get messy.

Logging in and out of accounts, chasing approvals, scrambling to schedule posts…it’s a lot. The right social media management tool makes everything smoother, helping you stay organized, automate tasks, and track performance without the chaos.

But not all social media tools are built for agencies. Some don’t let you reply to DMs, others lack team collaboration features, and many fall short on analytics.

To save you time, we’ve rounded up the 10 best social media management tools for agencies, breaking down their features, pricing, and why they’re worth considering.

Let’s dive in.

Short Summary

• SocialBee: Best all-in-one social media management tool for agencies with AI-powered content creation, workspaces for multiple clients, easy post approvals, analytics, and a social inbox. Starts at $29/month.
• Buffer: Best for teams who want simple post scheduling and intuitive publishing across platforms. Starts at $6/month per channel.
• Sendible: Best for collaborating with clients directly inside the tool and generating custom reports. Starts at $29/month.
• Hootsuite: Best for big teams managing multiple brand accounts. It offers bulk scheduling and allows you to set permissions for different team members. Starts at $99/month.
• Sprout Social: Best for teams needing detailed analytics and powerful social listening features. Starts at $249/month.
• Loomly: Best for creating content calendars, helping you plan posts ahead of time. It also makes it easy for teams to approve content before it’s posted and offers suggestions for new content ideas. Plans start at $42/month.
• Planable: Best for teams that like to see their content layout visually. You can easily drag and drop posts to plan your schedule and quickly get feedback and approval from your team. Plans start at $11 per user per month.
• NapoleonCat: Best for quickly responding to social comments and messages while tracking competitors across platforms. Starts at $31/month.
• Agorapulse: Best for tracking engagement, assigning inbox messages to team members, and generating easy-to-understand reports. Starts at $69/month.
• Later: Best for planning and auto-publishing on Instagram and TikTok with a drag-and-drop media library. Starts at $18/month.

What key features to look in a social media tool as a marketing agency?

Not all social media management platforms are built for agencies. When you’re juggling multiple social media profiles for different clients, you need a tool that keeps everything organized, and efficient. 

Here are five things your social media management software should let you do:

• Manage multiple clients and accounts in one place
• Automate and schedule posts in advance
• Approve and collaborate with team members and clients easily
• Track and respond to comments and messages in one inbox
• Monitor performance and generate reports

1. Manage multiple clients and accounts in one place

If you’re managing social media for multiple clients, the last thing you want is to constantly log in and out of different social media accounts or accidentally post content for Client A on Client B’s Facebook pages. A solid social media management platform should offer dedicated workspaces for each client, keeping everything neatly separated.

Think of it as having a digital HQ for each client’s social media strategy: a place where you can keep track of their content calendar, past posts, and engagement metrics without any mix-ups. 

The best social media marketing software also allows you to set user roles and permissions, so your team can work on different clients without stepping on each other’s toes.

2. Automate and schedule posts in advance

You can’t be online 24/7, and manually publishing social media posts isn’t an option when you’re managing content for multiple brands. A good social media scheduling feature lets you plan, draft, and schedule posts in advance across multiple platforms. 

The best tools offer bulk scheduling, the ability to organize posts by category (so you can rotate different types of content consistently), and a visual content calendar that gives you a clear overview of everything at once.

This means you can line up a full month’s worth of engaging content in one sitting, ensuring that your clients maintain a consistent social media presence. 

Look for a tool that allows you to reuse high-performing content automatically. This way, your best posts continue to drive results without you having to reschedule them manually.

3. Approve and collaborate with team members and clients easily

If your team and clients are constantly emailing back and forth with edits and approvals, you’re wasting valuable time. A good social media management app should include built-in approval workflows so that content review is smooth, structured, and free of unnecessary delays.

With the right social media tool, your team can draft posts, get approval from account managers, and have clients review content, all within the platform. This eliminates confusion and helps maintain quality control, ensuring every post aligns with the brand’s voice and social media strategy.

Clients don’t want to be overwhelmed with technical features, either. A tool with a simple, client-friendly approval system makes it easier for them to sign off on content without disrupting your workflow.

4. Track and respond to comments and messages in one inbox

Clients expect more than just regular posting: they want you to actually engage with their audience. When messages, comments, and mentions pile up across platforms, it’s easy to miss something.

That’s why it helps to have everything in one place. Look for a tool that lets you respond to DMs, comments, and brand mentions from a single dashboard—no need to log in and out of different platforms.

5. Monitor performance and generate reports

Clients want to know if your work is actually moving the needle. Are they gaining followers? Getting leads? Seeing more engagement?

Choose a tool that tracks the metrics that matter: reach, clicks, conversions, audience growth, and content performance. Some platforms also show who’s engaging with your content, making it easier to understand what’s resonating.

But numbers alone aren’t enough. You need to present them clearly. The best tools make it easy to turn raw data into client-friendly reports, whether you’re sharing quick updates or deep-diving into analytics. 

Top 10 social media management tools for agencies

Here are 10 social media management tools agencies should consider:

1. SocialBee
2. Buffer
3. Sendible
4. Hootsuite
5. Sprout Social
6. Loomly
7. Planable
8. NapoleonCat
9. Agorapulse
10. Later

1. SocialBee

SocialBee is an all-in-one social media management tool for agencies that helps you stay organized and save time. You can manage all your clients in one place, schedule posts, track performance, and quickly generate reports. SocialBee also has an AI content tool that lets you easily create both captions and images, helping you come up with posts fast.

What makes SocialBee even better is that you can set up different workspaces for each client, keeping everything neat and separate. You can also easily share reports with clients and get post approvals before anything goes live.

Plus, it’s affordable and packed with premium features that make agency work easier. You get features like a unified social inbox to manage messages from all platforms, detailed analytics to track performance, and an AI that creates a customized strategy for your brand, suggesting topics, what platforms to post on, how often to post, and even generating ready-to-share posts.

SocialBee Key Features:

• Schedule and share content directly on Facebook, Instagram, Threads, X (Twitter), LinkedIn, Pinterest, Bluesky, Google Business Profile, TikTok, and YouTube.
• Plan your content on ANY social platform, including Facebook Groups, Reddit, WhatsApp, Telegram, Mastodon, Quora, and more, with Universal Posting.
• Quickly generate captions and visuals using AI, saving time on content creation.
• Get suggestions from your own AI assistant, Copilot, for what to post, when to post, and which platforms to focus on, based on your specific business. 
• Customize your posts for each social media platform instantly with AI or by yourself.
• Design your visuals with Canva directly from SocialBee and curate images using the Unsplash and GIPHY integrations.
• Organize your content calendar by themes, storing posts in categories (like folders). You can also set a specific schedule for each category, such as posting promotional content every Wednesday, to keep your strategy consistent and balanced.
• Get best posting time recommendations based on your past content performance to improve your content visibility and engagement.
• Monitor and reply to social media messages, comments, and mentions across all platforms in one place.
• Track your content performance with detailed metrics and export reports that are ready to share with your clients.
• Create separate workspaces for each client, invite team members so you can work together, leave comments under posts, and approve content before it’s shared.

SocialBee Pros:

• An all-in-one social media management tool
• AI-powered content creation
• Affordable for agencies
• Great for managing multiple social media accounts and team collaboration
• Excellent customer support

SocialBee Cons:

• Slight learning curve at the beginning

SocialBee Pricing:

• 14-day free trial
• Bootstrap: $29/month
• Accelerate: $49/month
• Pro: $99/month
• Pro50: $179/month
• Pro100: $329/month
• Pro150: $449/month

Generate Your Social Media Strategy in Minutes with SocialBee directly from cPanel

Not sure what, where, and when to post to reach your audience on social media? Getting started can be confusing, but cPanel’s SocialBee integration can help you stay ahead without the hassle of figuring it all out yourself. With SocialBee’s AI assistant, Copilot, you can instantly generate a posting plan customized for your business.

Once you’ve answered a few brief questions about your business, you’ll receive tailored platform recommendations, a complete posting calendar, and ready-to-share content suggestions, all within your cPanel dashboard.

With your strategy in place, you can activate your 14-day free SocialBee trial with a single click. Your schedule will be automatically transferred, so you can start posting right away. It’s an efficient way to save time, stay organized, and keep your social media presence consistent.

Get started with SocialBee in cPanel today and take charge of your social media planning!

2. Buffer

Buffer is a lightweight social media scheduling tool designed for agencies that need a simple, intuitive platform. With a clean interface and a focus on efficiency, Buffer helps teams create and schedule content while offering basic analytics to track performance.

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Buffer Key Features:

• Plan and publish posts across multiple platforms from one dashboard.
• Track post performance with engagement, reach, and follower insights.
• Schedule and share content on the go or directly from your browser.
• Create and import visuals from Canva without leaving Buffer.
• Collaborate with your team using shared calendars, approval workflows, and permission settings.
• Manage engagement by handling comments and mentions in one inbox for quicker responses.
• Monitor hashtags to see how well they’re performing and increase your reach.

Buffer Pros:

• Simple and intuitive to use, even for beginners
• Great option for small teams
• Integrates with most social media platforms

Buffer Cons:

• No advanced social listening
• Lack of analytics
• You need to pay per channel, which can become expensive

Buffer Pricing:

• Free plan available
• Essentials Plan: $6/month for each channel or $60/year for each channel
• Team Plan: $12/month for each channel or $120/year for each channel

3. Sendible

Sendible is a solid choice for agencies that manage multiple clients. With features like approval workflows, client dashboards, and white-label options, it helps teams stay aligned and makes content approvals smooth and stress-free. 

It also provides in-depth reporting, a unified inbox for all client interactions, and supports rich media scheduling with integrations like Canva and Google Drive.

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Sendible Key Features:

• Give each client their own workspace for easier approvals and visibility.
• Generate performance reports and schedule content in advance to save time.
• Engage with comments, mentions, and messages from all platforms in one place.
• Sync with Canva, Google Drive, and Dropbox for quick asset access.
• Add your branding to reports and dashboards for a professional look.
• Assign tasks, leave internal notes, and streamline team workflows.
• Visualize your publishing schedule with an intuitive drag-and-drop calendar.

Sendible Pros:

• Strong collaboration tools for agencies
• Easy client approvals and workspace separation
• Quality customer support

Sendible Cons:

• Slightly expensive for small agencies
• Learning curve for new users
• Drag-and-drop works only for the monthly calendar view

Pricing:

• Starts at $29/month
• Agency plans start at $199/month

4. Hootsuite

Hootsuite is a social media management tool built to support large teams and complex social media strategies. With powerful scheduling tools, advanced analytics, and collaboration features, it helps you manage everything from content planning to paid campaign tracking. 

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Hootsuite Key Features:

• Upload and plan multiple posts across platforms in one go.
• Track mentions, trends, and competitors in real-time.
• Build detailed reports with engagement, reach, and conversion metrics.
• Assign roles, manage approvals, and coordinate with teammates easily.
• Manage and report on paid social campaigns alongside organic content.
• Connect with apps like Slack, Canva, Dropbox, HubSpot, and more.

Hootsuite Pros:

• Covers all areas of social media management
• Strong reporting and analytics features
• Integrates with over 100 tools

Hootsuite Cons:

• Expensive compared to alternatives
• Can be overwhelming for beginners

Hootsuite Pricing:

• Professional: $99/month
• Team: $249/month
• Business: Custom pricing

5. Sprout Social

Sprout Social is a great choice for agencies that rely on data to drive decisions. It combines powerful analytics, social listening, CRM capabilities, and collaboration tools in one platform. 

From managing client conversations in a unified inbox to generating branded reports, it’s an ideal choice for enterprise-level social media management and reporting.

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Sprout Social Key Features:

• Plan posts, optimize posting times, and maintain a consistent content calendar.
• Monitor brand sentiment, trending topics, and audience behavior.
• Build and export detailed, client-friendly performance reports.
• View and respond to all incoming messages and comments from one location.
• Track customer history and interactions to deliver better engagement.
• Assign tasks, track workflows, and streamline team communication.

Sprout Social Pros:

• Advanced analytics and reporting features
• Powerful social listening tools
• Ideal for data-focused agencies and large teams

Sprout Social Cons:

• Expensive for smaller agencies
• Steep learning curve
• API limitations with TikTok

Sprout Social Pricing:

• Standard: $249/month
• Professional: $399/month
• Advanced: $499/month

6. Loomly

Loomly offers a smooth and organized way for agencies to plan and manage social media content. With features like a drag-and-drop calendar, post approval workflows, and AI-powered suggestions, it makes collaborating, scheduling, and refining content across platforms easy for teams.

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Loomly Key Features:

• Plan and manage content with a simple drag-and-drop interface.
• Get tips to improve post quality and engagement.
• Collaborate with clients and teammates to review posts before they go live.
• Schedule content across all major social networks.
• Store, organize, and reuse media files in a built-in library.
• Easily handle multiple brands and users from one dashboard.
• Monitor post performance and audience engagement metrics.

Loomly Pros:

• User-friendly interface
• Strong collaboration and content approval features
• Templates and saved hashtag groups for efficiency

Loomly Cons:

• Limited social listening tools
• The automated reports could be more detailed
• Limited third-party integrations

Loomly Pricing:

• Base: $42/month
• Standard: $80/month
• Advanced: $175/month

7. Planable

Planable is a collaborative social media tool built for teams that need real-time previews, fast approvals, and smooth feedback loops. 

Its visual calendar and instant post mockups make it especially useful for agencies working with high-volume clients or brands that require multiple approval layers.

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Planable Key Features:

• Create and schedule posts for various social media platforms.
• Organize content in a drag-and-drop calendar with real-time post previews.
• See exactly how your post will look before it goes live.
• Let clients quickly approve content without leaving the platform.
• Clients and teammates can leave comments and suggest edits in-platform.
• Monitor likes, comments, shares, and other engagement data.

Planable Pros:

• Great for planning visual content
• Built for agencies with heavy approval workflows
• Easy collaboration with live previews and internal comments

Planable Cons:

• No advanced analytics
• Limited social listening features
• No social inbox for replying to messages

Pricing:

• Free plan available
• Basic: $11/user/month
• Pro: $22/user/month

8. NapoleonCat

NapoleonCat is great for agencies that manage a lot of customer interactions and need easy-to-use tools to moderate them. It helps automate responses, making it ideal for agencies that work with many brands and have large audiences.

Plus, it lets agencies compare their performance with competitors, helping them adjust and improve their social media strategies.

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NapoleonCat Key Features:

• Plan and publish content for multiple brands from a single dashboard.
• Manage comments, messages, and mentions across platforms in one place.
• Monitor brand mentions and manage reviews across different platforms.
• Automate responses and manage comments and messages by hiding, deleting, or flagging them based on predefined keywords, AI-detected sentiment, or interaction types.
• Facilitate teamwork with features like task assignment, internal notes, and different user roles with specific permissions
• Analyze your social media performance with metrics on engagement, audience insights, and post performance.
• Monitor how your performance stacks up against competitors.

NapoleonCat Pros:

• Ideal for agencies managing high engagement volumes
• Solid competitor analysis capabilities
• Great customer support

NapoleonCat Cons:

• Takes a bit of time to do the initial set up
• Errors regarding tagging profiles on Instagram
• Larger teams need to pay extra to invite more team members

NapoleonCat Pricing:

• Standard: $31/month
• Pro: $64/month

9. Agorapulse

Agorapulse is a social media management platform that helps you schedule posts, track performance, and manage engagement all in one place. It’s perfect for agencies that handle social media and need a single inbox to keep track of messages, comments, and reviews.

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Agorapulse Key Features:

• Plan, schedule, and publish posts efficiently across multiple channels.
• Respond to comments, messages, and reviews from all platforms in one dashboard.
• Generate custom performance reports with key metrics and visuals.
• Track brand mentions and monitor industry trends in real time.
• Compare your performance against industry leaders.
• Assign roles, manage approvals, and simplify teamwork.

Agorapulse Pros:

• Ideal for managing social media engagement and support
• Reporting features tailored for agencies
• Built-in social listening and competitor analysis

Agorapulse Cons:

• More expensive compared to alternatives
• Learning curve for beginners

Agorapulse Pricing:

• Standard: $69/month
• Professional: $99/month
• Advanced: $149/month

10. Later

Later is a visual-first social media scheduling tool, making it a top choice for agencies that prioritize Instagram and TikTok marketing. It’s designed for brands and creators that need drag-and-drop scheduling, visual planning, and link-in-bio tools to drive traffic.

Later also includes an AI-powered caption writer and content calendar, making it easy for agencies to create, organize, and optimize their posts for different platforms.

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Later Key Features:

• Schedule and rearrange visual posts using a simple drag-and-drop calendar.
• Create optimized post copy automatically with AI suggestions.
• Has a link in bio tool to direct Instagram traffic to multiple landing pages from a single profile link.
• Improve discoverability with data-driven hashtag suggestions.
• Track engagement, reach, and content performance across platforms.
• View and reply to comments on Instagram and TikTok business accounts.
• Store, organize, and manage photos and videos in a centralized media hub, with import options and user-generated content (UGC) tools.
• Collaborate more effectively with user roles, approval workflows, and post assignment features for team members.

Later Pros:

• Best for Instagram and TikTok scheduling
• Affordable pricing for small agencies
• Simple and intuitive interface

Later Cons:

• Basic analytics compared to competitors
• Limited integrations

Later Pricing:

• Starter: $18/month
• Growth: $40/month
• Advanced: $80/month

Frequently Asked Questions

What Is the Best Social Media Management Tool for Agencies?

SocialBee is the best social media management tool for agencies because it lets you manage all your clients’ accounts in one place. You can plan and schedule posts for every major platform, use AI to quickly create captions and images, and keep each client’s work separate with dedicated workspaces.

It also makes it easy to get content approved, reply to messages from all platforms in one inbox, and share clear, ready-to-go reports. It’s simple, efficient, and affordable, making it a great fit for agency teams.

Which Social Media Tool Is Best for Managing Multiple Accounts for Different Clients?

The best social media tool for managing multiple accounts for different clients is SocialBee. It lets you create separate workspaces for each client, so everything stays organized and you don’t mix up accounts. You can schedule content, track performance, get client approvals, and manage messages across platforms, all from one place.

What Tools Does a Social Media Manager Use?

Social media managers typically use management tools that enable them to handle tasks like creating and scheduling content, replying to messages, and analyzing performance. Popular tools include SocialBee, Sprout Social, and Hootsuite. Additionally, they rely on design and video editing tools like Canva and CapCut.

Time to Choose the Best Social Media Management Tool for Your Needs!

Managing social media for multiple clients can feel like spinning plates: one wrong move, and everything crashes. The right tool keeps things running smoothly, automating posts, organizing accounts, tracking performance, and making approvals painless.

SocialBee keeps everything structured, Buffer keeps it simple, Sendible handles client workflows, and Sprout Social digs deep into analytics. There’s a tool for every agency, whether it’s all about automation, collaboration, or reporting.

No more juggling endless tabs or scrambling at the last minute. Just smoother workflows, happier clients, and a whole lot less stress.