{"id":35652,"date":"2015-11-04T09:00:16","date_gmt":"2015-11-04T15:00:16","guid":{"rendered":"http:\/\/blog.cpanel.com\/?p=35652"},"modified":"2015-11-04T09:00:16","modified_gmt":"2015-11-04T15:00:16","slug":"content-marketing-moscow","status":"publish","type":"post","link":"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/","title":{"rendered":"Content Marketing &#038;&#8230;MoSCoW"},"content":{"rendered":"<p>As a content strategist, I\u2019m always searching for innovative ways to think about and market usable, intelligent content. This is particularly vital when communicating highly technical information. It can be difficult for hosting providers and businesses in general to stand out from the pack so I thought I\u2019d share my new favorite content marketing hack.<\/p>\n<h3>Chaos theory<\/h3>\n<p>The cPanel Marketing Team interacts with a variety of stakeholders at cPanel, from development to operations, who shape the direction of our efforts. Sometimes these stakeholders request a solution for several concerns at once or set a tight deadline. This scenario could easily mean a string of late nights, a miscommunication bonanza, and\/or a slew of irrelevant, unhelpful content.<\/p>\n<h3>Enter MoSCoW method<\/h3>\n<p>I recently learned about this technique, which has nothing to do with the capital of the same name, at Confab Intensive 2015, an incredible set of deep-dive content strategy workshops.<\/p>\n<p>The MoSCoW method can be a powerful aid in prioritizing deliverables. It consists of four categories: <em>Must Have<\/em>, <em>Should Have<\/em>, <em>Could Have<\/em>, and <em>Won\u2019t Have<\/em>. In tandem with stakeholder(s), you sort each requirement into the proper bucket to determine the minimal viable output for project completion.<\/p>\n<p><a href=\"http:\/\/blog.cpanel.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-04-at-9.27.31-AM1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"http:\/\/blog.cpanel.com\/wp-content\/uploads\/2015\/11\/Screen-Shot-2015-11-04-at-9.27.31-AM1-600x445.png\" alt=\"MoSCoW Chart\" width=\"600\" height=\"445\" \/><\/a><\/p>\n<p>The method forces everyone involved to answer hard questions about the actual issue(s) at hand and get at what\u2019s really necessary to solve them, allowing you to work more efficiently and ensuring stakeholder satisfaction. It&#8217;s especially perfect for time-boxed projects with rigid start and finish dates.<\/p>\n<h3>From Russia with love<\/h3>\n<p>Our team uses a variation of this technique as part of Agile Marketing, but I look forward to incorporating it even further into our workflow. To find out more about the MoSCoW method, visit the <a href=\"http:\/\/bit.ly\/1kZLGGz\" target=\"_blank\" rel=\"noopener\">Driving Strategy Delivering More (DSDM) Consortium<\/a>.<\/p>\n<p>Have you used the MoSCoW method to propel your content marketing game? Tell me about your experience in the comments below!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>As a content strategist, I\u2019m always searching for innovative ways to think about and market usable, intelligent content. This is particularly vital when communicating highly technical information. It can be difficult for hosting providers and businesses in general to stand out from the pack so I thought I\u2019d share my new favorite content marketing hack.<\/p>\n","protected":false},"author":77,"featured_media":64433,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[1309,105,1313],"class_list":["post-35652","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks","tag-agile","tag-content-marketing","tag-moscow"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Content Marketing &amp;...MoSCoW | cPanel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/content-marketing-moscow\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Content Marketing &amp;...MoSCoW | cPanel\" \/>\n<meta property=\"og:description\" content=\"As a content strategist, I\u2019m always searching for innovative ways to think about and market usable, intelligent content. 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