{"id":59317,"date":"2021-01-14T11:24:05","date_gmt":"2021-01-14T17:24:05","guid":{"rendered":"https:\/\/blog.cpanel.com\/?p=59317"},"modified":"2021-01-14T11:24:05","modified_gmt":"2021-01-14T17:24:05","slug":"top-5-reasons-to-choose-wordpress-for-your-business","status":"publish","type":"post","link":"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/top-5-reasons-to-choose-wordpress-for-your-business\/","title":{"rendered":"Top 5 Reasons To Choose WordPress<sup>\u00ae<\/sup> For Your Business"},"content":{"rendered":"\n<p>In 2021, consumers will rely even more on the web and social media to solve problems and buy products. If a business isn\u2019t on the web, it\u2019s basically invisible. But what\u2019s the best way to build and manage your business site or store? For hundreds of thousands of people, the answer to that question is WordPress.<\/p>\n\n\n\n<p>WordPress is fundamentally a content management system (CMS), a web application that makes it easy to write and publish content online. WordPress is by far the most widely-used CMS. As of this writing, it is the foundation of <a href=\"https:\/\/w3techs.com\/technologies\/overview\/content_management\" target=\"_blank\" rel=\"noreferrer noopener\">40 percent of all websites<\/a> and 64 percent of sites that use a CMS, including the cPanel blog.<\/p>\n\n\n\n<p>That\u2019s not to say WordPress is the only option for building a business site or even the best option in every case. There\u2019s a lot of competition from content management systems such as Joomla and Drupal, hosted platforms such as Squarespace\u00ae and Wix, and static site generators such as Gatsby and Hugo.<\/p>\n\n\n\n<p>Each one is excellent in some scenarios for some users, but WordPress has risen to immense popularity because it hits the sweet spot for a wide range of business hosting contexts.<\/p>\n\n\n\n<p>Businesses use WordPress to build:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Marketing and lead-generation websites<\/li><li>Blogs<\/li><li>Portfolios<\/li><li>Ecommerce stores<\/li><li>Knowledgebases<\/li><li>Customer support sites<\/li><li>Media hosting sites<\/li><\/ul>\n\n\n\n<p>As we move into the top 5 reasons to choose WordPress for your business, let\u2019s clarify exactly what we\u2019re talking about. There are two main ways to use WordPress, as a self-hosted CMS (<a href=\"https:\/\/wordpress.org\/\" target=\"_blank\" rel=\"noreferrer noopener\">WordPress.org<\/a>) and via a hosted SaaS platform (WordPress.com). We\u2019re focused on self-hosted WordPress: businesses take the WordPress software and host it on a server or WordPress hosting account under their control.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.cpanel.com\/wp-content\/uploads\/2021\/01\/00-WordPress-business-site.png\" alt=\"WordPress Business Site\" class=\"wp-image-59337\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WordPress is Free and Open Source<\/strong><\/h2>\n\n\n\n<p>WordPress is an open-source content management system. It\u2019s developed by a project that anyone can contribute to. The code can be inspected and changed to suit individual users. And it\u2019s free; you can download WordPress and install it on a server without paying a cent.<\/p>\n\n\n\n<p>We\u2019ve got nothing against paying for software. Some of the best software in the world uses a paid licensing model because it\u2019s the best way to provide high-quality tools and support to customers. However, there are advantages to using open-source software in your business.<\/p>\n\n\n\n<p>Because WordPress is open-source, businesses are free to use it in any way they like, which gives them complete control over their site. It can be extended, modified, and customized to suit their use-case. It isn\u2019t tied to a particular vendor, so they are free to host their site wherever they want and move it when they want. You can trust that your WordPress site will be usable for many years to come because you control the code.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WordPress Hosting is Under Your Control<\/strong><\/h2>\n\n\n\n<p>WordPress is simple and inexpensive to host. It needs a server with PHP, a MySQL database, and a connection to the internet. That means you can host WordPress on anything from a low-cost shared hosting account to a virtual private server to a dedicated server or even a cluster of servers for the largest sites.<\/p>\n\n\n\n<p>Because WordPress doesn\u2019t have special requirements and depends only on easily available software and hardware, users are free to choose any WordPress hosting provider and move between providers at will. That\u2019s not true of many SaaS alternatives where close integration between the software and hardware makes it challenging and expensive to migrate.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WordPress is Adaptable and Extensible<\/strong><\/h2>\n\n\n\n<p>The theme and plugin ecosystem is one of WordPress\u2019s biggest strengths. Plugins empower users to customize and add features to their site, from small conveniences to transformative add-ons like the WooCommerce plugin, which turns WordPress into a powerful ecommerce platform. Developers have created <a href=\"https:\/\/wordpress.org\/plugins\/\" target=\"_blank\" rel=\"noreferrer noopener\">tens of thousands of plugins<\/a>, both free and premium.<\/p>\n\n\n\n<p>Themes determine WordPress\u2019s appearance and influence the user experience. Do you want to build a store, a portfolio, a blog, or a marketing site? Do you like minimalism, bold colors and typography, or a design dominated by full-bleed images? Changing a site\u2019s look is as easy as installing a different theme. There are <a href=\"https:\/\/wordpress.org\/themes\/\" target=\"_blank\" rel=\"noreferrer noopener\">thousands of free themes<\/a> and an enormous variety of premium themes to choose from. If you want something unique, you can make your own or hire someone to do it for you.<\/p>\n\n\n\n<p>WordPress\u2019s extensibility goes beyond themes and plugins. It also features a comprehensive REST API to integrate third-party tools and \u201cremote control\u201d the CMS. We wrote about the WordPress REST API in <em>\u200c<\/em><a href=\"https:\/\/blog.cpanel.com\/how-to-use-wordpress-as-a-headless-cms\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>How To Use WordPress as a Headless CMS<\/em><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WordPress Support and Tooling are Widely Available<\/strong><\/h2>\n\n\n\n<p>Because WordPress is so popular, businesses have no trouble finding documentation, support staff, or developers to help them build and look after their site. The project prioritizes user-friendliness, so day-to-day site operations don\u2019t require in-depth technical knowledge. The official documentation and masses of free online support content may well be all you need.<\/p>\n\n\n\n<p>However, if you would like help from an outside expert, WordPress professionals are easy to find and relatively inexpensive to hire compared to professionals who work with other content management systems.<\/p>\n\n\n\n<p>Widespread integration support is another side effect of WordPress\u2019s ubiquity. Your web management, customer relationship management, marketing, communication, and content production tools almost certainly offer WordPress integration, either natively or via a plugin.<\/p>\n\n\n\n<p>For example, our very own <a href=\"https:\/\/cpanel.net\/wp-toolkit\/\" target=\"_blank\" rel=\"noreferrer noopener\">WP Toolkit<\/a> is a comprehensive management interface that simplifies the installation and maintenance of multiple WordPress sites. Learn more in <a href=\"https:\/\/blog.cpanel.com\/the-evolution-of-wp-management-with-cpanel\/\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The Evolution of WordPress Management with cPanel<\/em><\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/blog.cpanel.com\/wp-content\/uploads\/2021\/01\/01-cpanel-WordPress-toolkitoverview.png\" alt=\"WP Toolkit Overview\" class=\"wp-image-59341\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>WordPress is Accessible<\/strong><\/h2>\n\n\n\n<p>Accessibility and inclusivity should be a top priority for any business site. Sites that don\u2019t prioritize accessibility risk excluding millions of people with vision and mobility impairments. The WordPress project <a href=\"https:\/\/make.wordpress.org\/accessibility\/handbook\/\" target=\"_blank\" rel=\"noreferrer noopener\">enforces accessibility standards<\/a> to ensure that it conforms to WCAG 2.1 guidelines at level AA.<\/p>\n\n\n\n<p>In practical terms, that means WordPress is keyboard accessible and navigable, accessible to screen reader users, and maximizes the visibility of on-screen components. Third-party plugins and themes may not be built with the same care, but WordPress itself provides a solid foundation for a business site that meets the needs of all your customers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Is WordPress the Right Choice for Your Business?<\/strong><\/h2>\n\n\n\n<p>As we said at the beginning of this article, WordPress is far from being the only choice when building a business website. It\u2019s worth taking the time to explore all of the options available to you. However, if you are looking for a flexible, extensible, and accessible content management system that can scale from solopreneur to multinational corporation, you won\u2019t regret choosing WordPress. <\/p>\n\n\n\n<p>As always, if you have any feedback or comments, please let us know. We are here to help in the best ways we can. You\u2019ll find us on <a href=\"https:\/\/go.cpanel.net\/discord\">Discord<\/a>, the <a href=\"https:\/\/forums.cpanel.net\">cPanel forums<\/a>, and <a href=\"https:\/\/reddit.com\/r\/cpanel\">Reddit<\/a>. Be sure to also follow us on&nbsp;<a target=\"_blank\" href=\"https:\/\/facebook.com\/cpanel\" rel=\"noreferrer noopener\">Facebook<\/a>,&nbsp;<a target=\"_blank\" href=\"https:\/\/instagram.com\/cpanel\" rel=\"noreferrer noopener\">Instagram<\/a>, and&nbsp;<a target=\"_blank\" href=\"https:\/\/twitter.com\/cpanel\" rel=\"noreferrer noopener\">Twitter<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In 2021, consumers will rely even more on the web and social media to solve problems and buy products. If a business isn\u2019t on the web, it\u2019s basically invisible. But what\u2019s the best way to build and manage your business site or store? For hundreds of thousands of people, the answer to that question is [&hellip;]<\/p>\n","protected":false},"author":77,"featured_media":65653,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[61],"tags":[],"class_list":["post-59317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tips-and-tricks"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top 5 Reasons To Choose WordPress\u00ae For Your Business | cPanel<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/devel.www.cpanel.net\/blog\/tips-and-tricks\/top-5-reasons-to-choose-wordpress-for-your-business\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Top 5 Reasons To Choose WordPress\u00ae For Your Business | cPanel\" \/>\n<meta property=\"og:description\" content=\"In 2021, consumers will rely even more on the web and social media to solve problems and buy products. 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