{"id":8052,"date":"2013-04-05T09:41:53","date_gmt":"2013-04-05T14:41:53","guid":{"rendered":"http:\/\/blog.cpanel.net\/?p=8052"},"modified":"2013-04-05T09:41:53","modified_gmt":"2013-04-05T14:41:53","slug":"motherboards-are-my-shoes","status":"publish","type":"post","link":"https:\/\/devel.www.cpanel.net\/blog\/products\/motherboards-are-my-shoes\/","title":{"rendered":"Motherboards are My Shoes"},"content":{"rendered":"
We can break down all of the web traffic into one of two categories. These categories have nothing to do with the device we choose to access the web: no it\u2019s something much more instinctual than that. For all of our achievements, at the end of the day we are still nothing more than hunters and gatherers. <\/p>\n
When we are in \u2018gatherer\u2019 mode, we as users \u2018know\u2019 what we want…we just don\u2019t know \u2018what\u2019 we want.\u00a0During one user testing session, I had the pleasure of watching a woman literally go through 15 pages of 100-results-per-page search results while looking for a \u2018simple black pump\u2019. To be honest, I was about to snap; result number 1 did not look any different to me than result 655, which is the shoe she finally decided on. Now, I know exactly what you\u2019re thinking…\u201cThat is a typical shopping experience with a noob.\u201d However, as my good friend and fellow cPanel UI guy Kye pointed out:<\/p>\n
\u201cMotherboards are my shoes, I can look at pages and pages of motherboards.\u201d<\/i><\/p><\/blockquote>\n
So, we all have gatherer tendencies; it\u2019s just a matter of finding the right shoe or motherboard.<\/p>\n
The \u2018hunter\u2019 mode is much more simple. When we are in hunter mode, we know precisely what we want and we want it as quickly and efficiently as possible. There is no browsing, window shopping, etc.<\/p>\n
Pagination Problemations<\/b><\/p>\n
Pagination options, as they currently exist online, only serve the gatherer in each of us. Jeff Atwood points out in his \u201cThe End of Pagination<\/a>\u201d blog post<\/p>\n
\u201c<\/i>Once you have thousands of items, you don’t have a pagination problem. You have a search and filtering problem.\u201d<\/i><\/p><\/blockquote>\n
Let\u2019s take an honest look at one of the most familiar pagination examples we all have seen on Google. Search engine arguments aside, let\u2019s say Google has resolved the search and filtering problem. Now, a search for \u2018WebHost\u2019 yields 14,700,000 results on 10+ pages of results.<\/p>\n